Getting a new business off the ground will undoubtedly be a struggle, but it’s particularly hard when you’re trying to sell products online. The major reason that you’ll struggle is the sheer amount of competition you’re up against. It’s easier than ever for anybody to set up an e-commerce business without too much investment. This is great, but it also means you’ll have to work a lot harder to get noticed. If you’ve been going at it for a while now and you’re still not seeing an increase in sales, you may need look at your business and see where you might be going wrong. In this article, you’ll learn about the most likely reasons that your e-commerce business isn’t taking off.
You Don’t Have Repeat Customers
Finding new customers is always important, but it’s your loyal customers that will keep business going. If you aren’t building a good base of repeat customers, you’ll never get your business off the ground. That’s why you need to take steps to make sure that customers come back after they’ve bought something from you. Offering loyalty rewards is a good way to get them to come back. You should also make sure that you’ve got a good email subscription list, so you can give customers a gentle nudge every now and again to remind them that you’ve got plenty more great products for them to buy.
This is another big one. Customers don’t want to use an outdated website that takes forever to load. Pay particular attention to your checkout page because people will leave if they have to spend ages going through forms and filling out loads of information. That’s why cart abandonment is such a big problem. The way around all of this is technology. Always make good use of the most innovative advances in digital commerce solutions, so you’re giving your customers a great experience every time. Your competitors are using that technology. If you aren’t, you’re never going to be able to compete with their service, and your sales will suffer.
Customers Can’t Find Products
The main reason that people love online shopping is convenience. Instead of having to go out to a store and look around for what you need, you can just go on a website, find what you want, and have it delivered to your door in a matter of days. Anything that makes this process more difficult for customers is going to seriously affect sales. Making products easy to find is the most important thing. Put some thought into the way that you design your website and lay out menus, so customers can jump straight to the page they need. A good search function is vital as most people tend to go straight there and search for what they want. The search bar should be front and center. If people have to hunt around for it, they’ll soon get frustrated and leave without buying anything.
If you can solve these 3 problems, your e-commerce business will take off in no time.