Complaints, as a rule, aren’t good for business, especially now when they can be posted all over the internet for everyone to read. After all, that is where people go to check out your company and see whether it’s worth spending their hard-earned money on your products. With that in mind, eliminating the need for complaints is a strategy every serious business person should be keen to implement. This is especially relevant to the complaint that is most frequently received – that the product arrived damaged. Read on to find out how to eliminate this problem.


The first thing to look at is the manufacturing process as this is where the problem may be. It could be that the item isn’t being assembled properly, so when it moves around in transit, parts come loose and prevent it from reaching the customer in a usable state.

Another issue may be that the product is actually getting damaged during the manufacturing process and then not checked properly before being packed.


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Whichever the case, implementing new procedures using something like a conveyor belt for maximum efficiency can help. The reason being is that you can have someone spot check multiple products appearances and even pick up product from the belt to be sure that they have full functionality before shipping to customers.

If you’re not the manufacturer, you want to find out about the quality assurance procedures to ensure that proper care is taken before you receive merchandise that you will then ship to your customers. 

Look at product packing

Next, to ensure that the item reaches your customer isn’t the best condition possible you need to examine the way that you are packing it. Packing can be tricky to get right though because it has to serve a dual purpose. It has to protect what it is inside, but also show it off as best as possible to attract people to buy your item when it’s on the shelf in stores.

Regarding protection, ensure that your packing encases the product in its entirety. Also, make sure that packing does not provide room for the product to move around and hit the sides in transit. To do this, use a container that fits the product properly and add padding to fill any dead spaces for the same purpose.

Postal packing

Last, of all, it’s pretty vital that you look at how the item is being shipped as this is one of the main ways it can end up reaching the customer damaged.

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Many companies ship products in boxes or bags. If you choose to do this, ensure that your product and its original packing is protected well. Even with warning labels, shipping and logistics companies can handle packing in a rough way and cause breaks before your product reaches its financial destination.