I think we can all agree that every entrepreneur and business owner is always looking for different ways to help their business grow. However, you might fail to think outside of the box in terms of what you do, where you put your resources, your time and your energy. There are sometimes less obvious routes of business progression, that when implemented, would be an ingredient to the recipe of success. I thought I would share with you a few things you could try.
Could LinkedIn be worth it?
Everyone is looking for different ways to promote their businesses, and entrepreneurs know that social media works well. LinkedIn is a social media platform that is often overlooked by some business owners. However, LinkedIn can target specific types of customers and help you network with like-minded individuals in your industry.
The communication channels you aren’t embracing
There will be communication channels that you are not exploring, and you might be alienating potential customers as a result. One of the most obvious channels is a fax. There may be older potential customers who like the idea of sending a fax, so having a business fax machine could be useful. It might even help you standout from competitors.
Is the training you offer staff good enough?
Training is a big issue for many businesses. It can be one of the biggest reasons that businesses have a big staff turnover. New staff need to have the confidence to implement what you require them to do, but with minimal or no correct training provided they can then become overwhelmed, make mistakes, or just leave as they feel undervalued. It doesn’t take much to work out where your training requirements are, and making some vital changes to this area of your business.
If you are not, blogging you could be seriously missing out
Finally, you could really be missing a trick in a digital aspect of your business and that would be blogging. Having a separate business blog can help boost traffic to your main website thanks to search engine optimization, and it can also be a great line of communication to customers, both existing and new ones. It could be part of your website, or it could be a separate blog altogether, but you then have the power to promote it through social media and use it as a sales tool.
I hope that this has given you some insight into the things you could be missing in your business.