You don’t need us to tell you that social media is important when it comes to modern business success. In fact, you’re probably bored of hearing it. Often, enterprises set up social media accounts before they’re based in a physical space. Such is the age of modern marketing.

The majority of companies head straight to sites like Facebook and Twitter. And, there’s no denying that profiles on both stand to bring high levels of online traffic. In truth though, there are several platforms you could benefit from using. As such, only setting up on these two popular options may not be enough.

Instead, it’s worth branching onto lesser used options, like Instagram. While growing in popularity, this is still a largely untapped source. As such, you could make real ripples by getting started here. Of course, unlike most platforms, Instagram focuses on pictures. As such, success here involves some photographic skill. What’s more, you want to produce regular content, so focusing on one type of photograph might not serve well.  Hence, you should think about the different kinds of picture you need to make use of. To get started, let’s look at the three primary options worth your time.

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The professional pictures

Your primary focus is to sell your product. As such, you want to take plenty of professional pictures for your profile along the way. These can include straight-up photo shoots of your products, as well as snaps of it in action. Either way, be sure people visiting your page can see straight away what you’re offering them. If you manage to impress, you can be sure they’ll click on further links in your profile. Make the most of this by using props and backgrounds to highlight how attractive your product can be.

The personality snaps

It’s also worth bearing in mind that there are several components for a successful social media marketing strategy, and one of them is the voice you use. This is essential, as it allows you to incorporate personality. In fact, you could go as far as to say that this is one of the most significant benefits of social media marketing. By putting a face to your company, you’re opening a conversation and developing friendships with customers. On Instagram, you can only do that by posting occasional personal pictures. These could be some snaps of you all having fun in the office or the occasional staff selfie. Either way, it’s essential you show the human element behind what you do. 

The sneak peeks

You can expand on the connection mentioned above by providing sneak peeks for followers. This makes them feel part of an exclusive club, which increases the chance that they’ll buy from you in the future. Achieving this is as simple as taking the occasional picture of your production line. Or, you could post a subtly shot picture of sections on your upcoming products. These sneak shots will peak interest. And, that could make a massive difference to the success you experience.