It’s very easy for us to feel as though if we’re carefully marketing our brand, paying attention to our performance and metrics and curating a solid product or service that we are entitled customers or clients. That’s not the case. Often, smaller constituent elements, such as how easy our firm is to interact with, can make most of the different here.
Making sure that interacting with your business is a positive experience can be the first step you consider when assessing your need for improvement. If you make customers jump through hoops to use your service, or you’re finding it difficult to promote well-being and positivity within your industry, you may struggle to achieve this goal.
Thankfully, you can easily flip this around. By engaging with your services as a potential client or customer, you can see all of the vulnerabilities that you may have otherwise been blind to in the past. Using the following advice, we hope to help you better that approach, and understand how to apply the fixes once you have become cognizant of them:
A Positive Interaction
You cannot force a positive reaction. It comes from a warm greeting, a willingness to work through or provide whatever the client asks, to a reasonable extent. For instance, providing your staff with a careful means in which they can respond to aggressive support requests will help you mitigate the most undue treatment that comes your way, and with a reasonable cut off point, this can also protect your staff. This example shows that while good service and pride in offering your brand should be a staple of staff customer-facing training, even the extremes can also fit into this effort.
Market accurately, and in a courteous manner. Doing so will enable you to avoid the deception-lite impression that can sometimes come when trying to make your offering seem more than it is. For instance, the ‘starts from’ price guide may leave your customers feeling a little despondent when they realize your real prices, for your actual products, are actually significantly more. More consumers are prizing ethical advertisement because it shows a business willing to have faith in its offering. Even the dreaded ‘99cent’ shorthand to make a price seem cheaper is starting to fade out. Perhaps you could pioneer new and positive developments such as this?
Refer To Worthwhile Services
Refer to services that may provide more value to the client, or ensure that you stock your business with worthwhile stock serving as utilities. For instance, finding out more information about the best sporting goods money can buy could help you stock a gym or leisure center with no comprises. This reflects in the satisfied experience of your clients, and it also shows your brand understands quality. In examples like this, where physical safety and equipment quality matters, you’ll be making a real positive statement. That statement? Your customers are worth it.
With this advice, we hope you can ensure interacting with your business is always a pleasant experience.