When you’re starting out in business, you’ll probably have a detailed business plan that describes the structure and purpose of your business. You may not have thought to include blogging or social media as part of boosting your following. You may have an idea about traditional marketing or advertisement, but with social media being such a new industry that is ever changing, it may not be part of your plan. But in reality, it needs to be. So many of your potential customers are going to be online. If your business isn’t on social media, then it could get left behind.
Not sure where to start when it comes to social media and blogging? Here are a few tips to make social media work well for you.
Boost Your SEO with Google Plus
Google Plus can work as a search engine on its own. Think about it – you’re searching for something on Google – why wouldn’t it come up if it is on Google Plus? While the platform can be hard to navigate, you could use it to share content online. This will help people find your business and you can begin to build up a community of customers. Even if you’re not super active on Google Plus, sharing content there can help your SEO.
Use Facebook Ads
Facebook has become a preferred method for social media advertising compared to other platforms like Twitter and Instagram (This may not be true for every business as it depends on your business type and target audience). The thing about Facebook ads, though, is that you can target who you want to see them. You can pick gender, ages, geographical locations and marital status. In general, Facebook ads training will explain that a wedding-related business owner can target engaged women living in New York City quite easily. This feature makes Facebook an attractive option to promote and drive traffic to your business.
Work With Influencers
If you are a small business just starting out, then it may take some time to build your following. While you’re getting established, it may be a good idea to work with influencers who have a presence on social media and an abundance of followers. You should also look for influencers with an engaged audience that listens to what they are saying about you and your business. They could work with you on paid promotions, gifting, or as ambassadors for your business. The future of marketing is using influencers, so make sure that you’re on board.
Have you got any other tips or tricks that have worked for you as you have started out in business? Some of it can be trial and error, but really, social media does need to be part of your business plan.