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Matt Mawhinney has an extensive background in sales and marketing and has held positions within multiple levels of government. In 2015 Matt was introduced to the world of podcasting by his twin brother, Marc, who hosts a popular daily podcast for coaches. Matt realized how much effort is required to produce a successful podcast and knew that he could offer the perfect solution for podcasters.
Matt left his corporate job soon after and launched PodAssist, a company that offers “affordable, done-for-you podcasting services”. His mission is to save podcasters’ time and energy so they can focus on delivering their messages to the world.
In this episode, Matt shares his transition from corporate to the world of entrepreneurship and more.
How Matt Felt After He Left the Security of His Corporate Job
Matt admits to being a non-risk taker in his career. Deep down he wanted to have a business of his own, but he hadn’t found the right vehicle. Matt was just about ready to accept that he would be an employee forever, and then he came up with the idea of starting PodAssist. He wrestled with common fears that are typical for new entrepreneurs – like the fear of not having enough clients and making enough money – but Matt didn’t let that stop him.
Matt’s Strategy for Building PodAssist
When Matt decided that he was ready to start PodAssist, he didn’t stay at his job and build his business on the side. Matt left his job on a Friday and jumped into setting up his business systems the same night. He knew that he would have to hustle to make it work, and he did!
***Side Note: Matt’s story is unique. There is value in hearing his story and taking away what you can apply to your life. In no way is this episode encouraging you to leave your job without making sure that it’s the right choice for you and your situation.
Golden Takeaway from Matt’s Story
Matt took massive action when he launched PodAssist. He didn’t waste any time waiting and hoping that people would find him. Matt started having conversations with potential clients immediately. Some people were ready for his services then, while others weren’t. The golden takeaway here is that you have to go out there and hustle because no one’s going to just hand it to you.
Matt’s 5 Tips for Aspiring Podcasters
Don’t be intimidated by podcasting.
Join a community or reach out to seasoned podcasters and ask questions.
Be consistent with the releasing of your episodes.
If you decide to outsource editing, don’t go with the cheapest company. Do what fits within your budget, but remember that you get what you pay for.
Research editing companies for a la carte services as well as customized packages.
Matt’s Personal Success Habits
While Matt was still working in his corporate job he used visualization to help him “see” how his life would be once he was able to leave his job and pursue his dream. This powerful technique can help you envision what you want and pull you in the direction of obtaining it.
Matt’s Recommended Reading
Matt credits the book, Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life , by Dr. Spencer Johnson for helping him get through a difficult time in his life and shifting his perspective about change and how to deal with it.
Currently Matt is excited about expanding his team over at PodAssist. He’s looking forward to growing his business and helping more podcasters with their shows.
Where You Can Find Matt Online
Facebook Fan Page: http://Facebook.com/PodAssist
Matt’s Parting Words of Wisdom
Matt left us with the quote by George Addair, “Everything you’ve ever wanted is on the other side of fear.”