“Remember that, when you leave the room, whatever people whisper about you is who you are or what your product is. Make that product live for greatness.” ~Porsha Hargrove
Being a successful business owner requires that you make your brand visible for people to know what you offer and how you can help them. If people don’t know who you are and what you do, how can they hire you to help them?
That’s what this week’s episode is about – public relations and how you can use it to make yourself and your brand visible.
My guest this week is Porsha Hargrove, BA, publicist and CEO of Porsha Hargrove PR and Consulting, LLC. With more than 20 years of experience in public relations, marketing, mass communications, radio, television, and community relations, Porsha knows what you can do to increase your visibility and reach the people who need your products and services.
Even if you’re just getting started and have a very small or no budget for public relations, there are things that you can do to get your business out there.
In this episode, you’ll learn:
- The easiest way to gain visibility when you’re just getting started
- The difference between public relations and marketing
- How to know which social media platform(s) to use for your business
- The most overlooked, yet highly valuable social media platform for any business
- How to be your own publicist before you’re able to hire a professional
- How to build your brand through relationships
- Why going back to the basics is crucial to your success
- And more…
You’ll also find out what lessons you can learn from the popular movie, The Devil Wears Prada.
How to Connect with Porsha Online
Porsha Hargrove can be found by doing a quick Google search of her name, and you’ll find her on Twitter, Instagram, Facebook, LinkedIn and Google +.
Porsha’s Parting Words of Wisdom
“Don’t be afraid. Take a chance. There really are no mistakes. Move forward and remember to network – you are a product and someone’s always looking at you and learning from you.”
What did you think about this episode with Porsha Hargrove? Did you learn new strategies that you’re going to try in your business?
I’d love to hear from you. Leave me a comment below or send me an email at Erica@momswithdreams.com.
Keep dreaming, doing and making a difference. The world needs you!