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When running your own business, it is easy to get tied up thinking about everything other than your marketing. You set up a strategy when you launched your business right? Why would you need to revisit it? You need to because marketing strategies get old fast, people move on and forget about your company. With modern marketing geared towards technology and social media, you have to stay consistently front and center to stay in people’s minds.

SEO

Your SEO keywords are your best friends, but they die quickly. You need to keep on top of them. Sometimes your keyphrases stay the same for a while – but you have to remember that while your photography company is using ‘photographer’ so are millions of others. Try and mix up your reliable keywords with new phrases that will, hopefully, raise your online profile. If you don’t want to manage it yourself, you can find an e-web SEO company to do it for you. This way you know that your marketing is getting a refresh while you are dealing with other matters.

Social Media

You have to stay present on social media sites. Whether you champion one platform over the others, or you use all of them, you need to maintain your followers by regularly updating your social media with comments, links, information on your new product and any useful tips. If you own a garage, put out a status about the newest release, or about how best to care for your car.

Blogging

Blogging does kind of come under social media, but where updating a status or sending a tweet will only take a minute of your time, writing a blog has to be a bit more thought out. You can blog yourself, or you can hire someone to do it for you. This can be in house or a freelancer. You should blog about a range of things but make sure they all make sense with your business – there’s no point blogging about the latest Facebook conference on your garage website. Blogging is a great way of building up an online presence – you can share your blogs, and share other peoples. In the blogging community, most bloggers are happy to share each other’s work, which means you could reach a wider audience than you would otherwise.

Community Events

Getting involved in the community will definitely help your business to stay fresh in people’s minds. You can sponsor a race, or a local project or anything that would help the community. Yes, this gets your name out there, but it also helps others. By being a prominent figure in your community you are more likely to have people recommend you to others, and, if you are genuine in your help, you will build up a great reputation for your company.