As a business owner of any size, there are several things that you can do to bring your company, its products and/or services to the attention of consumers. One of the most important aspects when it comes to crafting a space for yourself in the marketplace is brand image. It essentially lets people know who you are and what you’re all about. Consumers often decide whether they like the look of a brand in a split second. This could make all the difference as to whether people browse your stock or take a look at your services.
Creating a stunning brand image is one of the first steps toward making sales and profits. Remember: if you can’t get people past this point, your business will inevitably take a fall. The question becomes, how do you go about crafting the perfect brand image? Not to worry. We’re here to help. Here are just a few things that you can do to bring as much positive attention to your brand as possible.
Analytics
Analytics show valuable information such as how people are interacting with your brand. Generally speaking, most business owners aren’t personally experienced in brand analytics, so it’s best to use alternative services that will do the job for you. Companies such as Hello World are a good place to start. They look deep into your consumer activity and grab insights across campaigns and channels with a dashboard to which you have constant access.
Promotions
Promotions can make all the difference between a customer choosing your brand or being drawn in by one of your competitors. Make your promotions reasonable enough that you’re still earning a profit. After all, you don’t want to give your goods away for free or incur a loss.
Loyalty Schemes
Once you’ve managed to attract attention and business, it’s important to maintain the loyalty of your clients and customers. You may think that loyalty cards belong solely to larger businesses, who can afford to give them away for free here and there. However, they are an equally valuable tool for small businesses, regardless of your products or services. Stamp cards are a great option: add a stamp per item purchased, or certain amount spent, then reward customers with a free product or service once they achieve a certain amount of stamps. This encourages loyalty to your brand, even when competitors offer lower prices or sales. Your customers will still opt to pay that little extra for your brand as they may be close to receiving their free treat.
Always bear in mind the importance of getting your brand image out there and associating it with positive things in your consumers’ minds.
