Growing an e-commerce store can be tough. You can’t rely on passing footfall, as brick and mortar stores do, as it’s very unlikely that flocks of customers would happen to randomly stumble upon your site. You may not have a huge budget for marketing if you are a new or small start-up, and you may also be short on time if you are attempting to do everything yourself. Social media can be one of the cheapest, easiest and most effective ways to grow your business. But, with so many other e-commerce stores and online businesses out there, it can still be hard to stand out from the crowd. Here are some tips to help you.
A 24-Hour Assault
One of the keys to growing your social media platforms quickly is constantly being online, sharing content, engaging with users and being there to help whenever you are needed. The first step to getting this right is to take care of your equipment. Your digital marketing tactics won’t get very far if you are constantly facing downtime from poorly maintained software. Read www.sertica.com/product/maintenance to help you understand the importance of preventative maintenance.
Then, you may want to consider using scheduling tools so that you can share content with your readers throughout the day, giving the appearance of being continually online without actually having to be.
You shouldn’t use your personal social media profiles to promote your business. By all means, link them so that your friends and family can find and share your business profiles easily. This is one of the first ways you’ll grow, but don’t use them primarily. Set up new profiles for your business, using your logo, color scheme and fonts where you can. You need to create a professional brand, that people recognize and trust. Branding is the easiest way to do this. Read http://ericablocker.com/make-small-business-branding/ for some tips on small business branding.
Find Your Audience
With so many social media platforms out there, it can be difficult for a smaller e-commerce store to tackle them all. Even if you just stick to the main ones, Facebook, Twitter, Pinterest and Instagram, it can be hard to use them well at the same time. Take some time to think about where your audience is. What are you selling and who is your target market? If your business is related to food, you could do well sharing recipes and tips on Pinterest. It’s good to have a presence on as many platforms as possible, but focus most of your efforts where they could have the biggest payoff.
Utilize Social Listening
Use social media with specific software, Google alerts, or the search functions to find out who’s talking about your brand. This gives you a chance to pick up on feedback, get advice, find out what your audience wants from you and connect with customers and potential customers. It gives you a great way to see how the market views your brand and to find out what they really think.