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Every business has its own agenda. You might offer a similar product to another company, and you may think that you’ve got a similar kind of offering to another business out there, but essentially you’re unique. Every company is made up of its core values, actions, beliefs, and what it puts out into the world. This is often how we attract customers. Customers will get an image of what your business does and what it is. Then, they will decide whether or not your business is the kind of company that they want to support. So, it’s important to make sure that you’re standing by your core values in attitude and action.
While it’s okay for businesses to be similar, and for two businesses not to have the same core values as each other, there are some key values that are important for you to embrace. Aside from generally being a good company, you’ll find that being a people-centric company is always a good thing. When a company cares about people, nine times out of ten, you know that it’s a good company. And this will come across to consumers in the long run. So how do you go about making sure that you are a people-centric business? Here are a few tips and tricks on how you can make people more of a priority in your company.
Set Your Values & Stick To Them
Starting off, you’ll want to have the right values. It’s not always easy to just be a people focused company, particularly if you’re not a people-focused person! So, you’re going to want to break it all down, figure out what your values are and then stick to them. Whether it’s to provide a great place to work, or keep your customers happy, incorporate these ideas into your company’s core, and you’ll start to work on them naturally.
Listen
When it comes to the people in your company, you have to make sure that you listen. A great skill that every boss or manager should have is effective listening. When you’re able to listen to people in your life, you’ll be in a much better position to provide them with what they want or need. This will help make people around the office a priority.
Work On Your Management Style
From here, you’re going to want to work on your management style. If you’re a cold an unapproachable person naturally, your staff may find it hard to work for you. Instead, determine the kind of manager you want to be, and work towards a management style that is going to get you there.
Prioritize Customer Service
Next, it’s time to think about your customers as keeping your customers happy is an integral part of running an effective company. This means that you’re going to want to nail your customer service. You need to have high standards and work to wow your customers from the start. When you prioritize your customer service, you’re prioritizing profits.
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Invest In Your Staff
When it comes to your staff, if you want to start prioritizing, you need to invest in them. This means training, motivation, and generally improving them as employees and people. When you start to invest in your staff with the right training methods, incentives, rewards, and you actually want them to do well, you’ll notice that they will begin to outperform themselves.
Create A Motivating Office Environment
If your office is cold, uninviting, negative, or distracting, then that probably isn’t motivating your people. Instead, you need to make sure that your office environment is generally a great place to work. Invest in your staff areas, find a caterer, browse coffee types, and make sure you have comfortable working areas, too. When you create a space that people will love to work in – they generally will love to work for you.
Offer Great Perks
Next, look at employee packages that you offer. If you’re offering low salaries and you have no perks, then it could appear that you don’t care about your staff. However, if you want to reward them, attract the best candidates, and you care if your employees are taken care of, you’ll want to offer great perks. This may include bonuses and staff parties, to vacation time, and/or a great office environment.
Add Value
Getting back to your customers for a second, you’ll most likely want to make sure that you add value with everything that you do. So, you say you care about your customers? Prove it. Show them in your service with the great product or service that you sell. Add value in ways that your competitors can’t. When you’re able to meet their needs this way, you will be putting your customers first.
Go Above & Beyond
As a next step, you may want to make sure that you do what you can to go above and beyond for your customers. Whether it’s sourcing a product for them, expediting it overnight, or just sending a handwritten thank you, these are the kind of things that make a difference and show that you care about your customers.
Give Back
Finally, you’ll want to think about giving back. When you’re trying to be more people focused, you shouldn’t only think of your customers or staff but the wider community, too. When you’re able to make the right impact on the world and the environment around you, you’ll be able to demonstrate that you make people a priority.
