You might be running an online business and have paid for SEO services, sponsored reviews, and Google Ads, but that doesn’t mean that you shouldn’t also take the time to promote your company offline.
In fact, doing so might just increase your traffic and your sales more than you might imagine. I mean, even the biggest brands in the world, including the likes of Google and Apple still advertise offline, so it must work!
With that in mind, here are some simple ways to market your company offline:
Leave Your Business Card in All the Right Places
Having business cards printed up when you can to direct people to your Twitter account or website might seem fairly quaint, but it’s a lot simpler when you meet people in public. It’s also possible to leave your business card around in strategic places, so that your target audience will find them when they’re out and about. That’s a bit more exciting than simply doing a Google search and clicking on a link.
Attend Trade Shows
If you have something to sell, then there are no two ways about it – you should look into getting a great exhibition stall design by Moose Exhibits and book a place at as many of your niche-related events as you can manage. Why? Because, not only are trade shows great places to network with others in the industry and scope out the competition, but they are a prime place to show off your stuff in the flesh, where people can really get a ‘feel’ for them. Just make sure you include a link to your website in a prominent place and that you have a lot of business cards ready to give out (along with a few goodies, maybe) and you’ll see good results.
Spice Up Your Packaging
Companies often ship their products in boring, plain brown boxes with nothing of interest to set them apart from the rest. If you want your company to stand out, do something different. Have a design company create colorful boxes, perhaps with an interesting logo or fun message. Pack free candy in with the product and generally try to show off what you’re about. It will make a huge difference to how you’re viewed by your customers and you can bet they’ll start raving about you to their friends and family.
Branded merchandise from 4imprint might feel a bit quaint in the 21st century, but get the right kind of people – the people who resemble and appeal to your target audience – to model t-shirts, bags and badges with your logo and you’re good to go. Branded merchandise makes for great freebies, too!
Do Something Good
Doing something good for a charity you believe in while wearing your branded goods and perhaps making a tweet or two about it, won’t just help your business, but it’ll help others, too. It’s a great approach to marketing.
Now, get offline and get going!