Exposure is everything in terms of business. You’re competing with potentially hundreds of other big and small companies to try and get your name out there. Without exposure, you’re going to remain a little fish in a big pond for the duration of your time in business. There’s no room for growth if you aren’t giving yourself room to expand. Nothing does this better than networking. Interact with people – whether it be customers – or different companies, and showcase yourself in the best light possible. Even from the beginning, you need to get yourself out there. If you’re struggling for ideas, take a read of this article.
Whether you’re choosing to host or attend an event, they’re one of the best ways for networking. Getting your face out into the public and meeting clients or competitors head on will give you valuable information. It gives you the perfect chance to showcase yourself and your products to the best of your ability. If you’ve got a grand opening of a product, get an event management team to help set up a venue and exhibit for everyone to see. Spread the word around and get as many people to attend as possible. If you’re a smaller business and don’t have the means to do this, then attend such events yourself. You’ll be able to hand out business cards and even talk to people about your products. It may be intimidating, but it’ll be worth it.
Social media is one of the most powerful tools in the business world. Use it right and you could propel yourself to success purely through networking yourself through the different platforms. Twitter is one of the biggest right now. There are over 330 million people worldwide that have an account with Twitter. That’s 330 million people that could potentially be interested in your product. Set up a professional account and use it to the best of your ability. Utilize hashtags and really sell your products within your niche. If you’re selling car parts, there’s no point searching for beauty hashtags. Follow other big named accounts that are your competitors as well and see what they’re doing. You may be able to gain some useful tips from them.
This is similar to the social media aspect, but it is so effective. The blogging community is huge and supportive. If you’re trying to sell a product and have a business website alongside it, then set up a blogging section of your website. Blog about your product, blog about issues with similar product – or anything that will attract the attention of your users. Link out to other companies in the hope of recognition and always share to social media. Join relevant blogging groups in your niche to try and boost the traffic towards your post. If you get a high enough DA, then you should get noticed pretty easily. Try using keywords and SEO to optimize your blog posts for better exposure. Some tips on how to do this can be found here.