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If you are attending a trade show, it is important to make the most of it. There are so many businesses that sign up to trade shows, yet they fail to capitalize on the amazing opportunities such events provide. To make sure you do not fall into this category, read on to discover some of the best ways to stand out at your next trade show.
Use design to your advantage – Needless to say, the design of your trade show booth is going to make a massive difference. This is why you need to choose a company for trade show booth rental with an extreme amount of care. Not only should you look at their experience and their reputation, but also take the time to look through photos of their stands so that you can get an understanding regarding the level of service they provide.
Create a video about your brand – When at a trade show, the vast majority of companies will have representatives that do a lot of talking about the business. Why not throw in a visual asset? A cool video about your business or one of your services or products is bound to impress your peers.
Hand out reusable bags that are bigger than the competition – At trade shows, most businesses will hand out reusable bags. After all, giveaways are a great way to drum up attention. But, when everyone is giving out reusable bags, how do you make sure yours is the one that they use? You make it the biggest! That way, all of the other bags will go inside. Plus, you will find that the bag lives on beyond the trade show too.
See what you are up against – As is the case with any area of your business’ approach to marketing, you need to see what you are up against. Do your research into the competition so you can make sure you are prepared.
Use humor to create a buzz – It is important to remember that buzz means conversation. When customers walk past your booth, you need to prove them with an opportunity for conversation. You can fall flat with the ‘keep it positive’ approach, which is why it is good to throw something humorous in there.
Giveaway something unusual – Try to avoid the obvious giveaways. The likes of free corporate mugs and pens can actually irritate people. Instead, choose something completely out of the blue, be it a pair of sunglasses, socks, or some corporate headphones. These are bound to make a lasting impression.
If you follow the advice that has been presented above, you can make the most of your next trade show, ensuring you stand out from the other businesses that are in attendance – for all of the right reasons, of course!
