Christmas is one of the most profitable times of year for many kinds of businesses, and with the festive season around the corner it’s time to get geared up to do some serious selling. Here are a few of the ways you can get prepared, and make as much profit as possible.
Prepare your website
Over the Christmas period, more people will be shopping on your site and it needs to be able to handle the load. Make sure all of your pages and links are working, and ensure things are running quickly and efficiently. Hire a company like Tech Squared to manage things for you and give you peace of mind. The last thing you want is to be losing customers due to a laggy site that keeps crashing.
Promote gifts
For some businesses, this will be easy. You can simply pick out a number of products at different price points that are likely to make good gifts, and feature them in a Christmas section on your site or in your store. For other kinds of businesses it might not be so obvious, but you can make it work if you think about it carefully. For example, if you’re a website that sells car products or even a car garage then featuring single items probably won’t stand out as all that festive. But how about bundling a number of items together – car shampoo, cloths, air fresheners and other bits and pieces and creating a hamper? Load them into a basket with some bright red paper and wrapped in cellophane for an impressive look and place somewhere visible in your shop or on your site. These kinds of things can easily be grabbed and gifted as an easy product for a car enthusiast. The same principle applies to lots of types of businesses, consider what you sell and if you could create a hamper that customers could grab to gift.
Consider people’s lifestyle choices
People purchase more at Christmas, but it’s not always gifts they’re looking for. One thing lots of people will tend to splash out on is home decor and home items, this is because they know they have visitors coming and guests staying over. So if your website features things like decor and furniture, be sure to push this too. A new dining table needed for Christmas dinner? A new sofa to relax on with the family? New carpets to freshen up a home, or paint to redecorate in time for Christmas? These are all ideas you could push. Other lifestyle ideas that could be pushed for is spending time together at Christmas. If you run a food or drinks establishment, you could offer festive afternoon tea or Christmas cocktail making. If you own a farm, you could throw festive tours with refreshments afterwards. The options are endless, and there are lots of ways you could wrap up what you do with a big Christmas bow to make it more appealing to buyers at this time of year.
