As your business starts to grow, it’s common to find that you may need some outside help. From your finances to marketing, every business will reach a point where they feel they need to work with an external supplier. When it comes to marketing, this is likely to be in the form of a marketing agency. No matter how much your business is making, when you look at some of the fees agencies charge, you know that you’re looking at an expensive mistake if you choose the wrong company. So, how can you make sure that you choose the right one? Or at least find a company that you can feel confident in working with?
Do Background Research
Firstly, you’re going to want to do your research. Because every informed decision should be backed up by facts. So you’re going to want to get out there and find some. Search for some agencies that are based in your area or are notable in your industry. Take a look at their website and other web content you can find on them, such as king kong reviews, especially if they’re from reputable media sources. By doing this, you’ll start to get a good feel for who they are as a company, and whether they’re going to be the kind of agency that you want to work with.
Next, follow them on social media. Just as you would research your competitors in this way, you should definitely think about becoming a part of their online world. This is one of the easier ways to get a feel for what a company is all about. You may think you know all there is to know about them by doing your research, but if you follow a bunch of agencies for even a week, you’ll start to feel more favorable to one or a few over others.
Speak To Other Clients
You could also think about doing a little primary research of your own too. Sometimes, speaking to their clients is the best way to find out what it’s like to work for them. You may be able to find testimonials from clients which can help too. But if you want to know the real story, speaking to somebody you know that already uses the agency is a great way to get the pros and the cons.
Meet With Them
However, before you make any decisions, you’re also going to want to meet with them. Even if you feel like you know who you’re going to go with, be sure to make a shortlist of agencies and meet with them face to face. Get them to pitch to you and get to know them. This is often the best way to understand if they get what you’re all about and what you want!
Try A Trial
At this point, you may also want to go one step further and see if they’d be willing to work on a trial period with you. It should still be paid, but if you’re anxious about signing up to a six-month retainer, why not see if they’re willing to do a month’s trial first? That way, you can make sure that you’re the right fit for each other.