Your customer’s support is important. You need to make sure that they keep buying for you because, without them, you will be dead in the water. Don’t forget – there is always going to be a finite level of people who are interested in your product, so even losing just some of your customers could kill your business. That’s why we need to look at some of the issues that will stop customers buying from your company. There are quite a few, but let’s start with one of the biggest.
Quality Control
You must make sure that anything that you put out on the market has a high level of quality. If you don’t do this, you are sending a clear message to customers that they should not buy from your company. As well as this, you are giving them a reason to bad mouth your company online to anyone who will listen. While it may not seem like it, bad reviews have taken down a number of companies.
You might wonder why you have never heard of these businesses. It’s quite simply a matter of the fact that as soon as it happens and the business is off the market, it’s forgotten. Customers very rarely give companies a second chance once they have let them down one time.
If you already have a quality issue, it’s important that you don’t cover it up. Own up to the problem and make sure your customer base knows you are taking steps to make it right.
Environmental Trouble
One of the worst things you can do in business these days is get caught on the wrong side of an environmental issue. This can be as great as a major chemical disaster such as oil contaminating a water supply. At which case, both the media and public will wonder why on earth you weren’t using oil water separators since the tech is readily available. Or, it could be as seemingly small as using packaging on products that is not biodegradable. Being caught offering this type of solution could definitely get you in trouble with customers who want to know they are buying from a great company that cares about the planet.
That’s why you should be looking into cardboard materials for any packaging that you need for your products. This is biodegradable and will earn you the respect of your customers.
Public Scandals
If the Hollywood scandal teaches us anything, we should learn how quickly the general public can turn against a company, an organization or an individual after a scandal emerges. Hopefully, a scandal in your business won’t be quite as serious, but even a case of office bullying or an accident in the workplace could attract negative media attention. This, in turn, may damage the brand of your business and leave customers wondering whether they want to buy from you again.
To avoid this, you must make sure that health and safety in your company are held as high priorities and that you seek legal advice on how to avoid issues with employees.
With this advice, you should be able to avoid losing customers due to trouble with your business reputation.
