In the past, businesses didn’t have a hard time when they were trying to convince people that they knew their stuff. When you set up shop, customers would assume that you know better than them, even if they have nothing to suggest that this is the case. Of course, though, it isn’t quite so simple. Instead, people will expect you to have some sort of evidence for your claims, and this is where this post comes in. Exploring some of the best ways to show customers that you can do their job for them, it will be showing you how to achieve trust in the world of modern business.
Portfolios: For some companies, having a range of previous work on display won’t be possible, thanks to a range of different issues. If this doesn’t matter to your business, though, a portfolio could be one of the best ways to show that you know your stuff. This is usually handled online, with a piece of your website dedicated to showing your customers what you’ve done in the past. To ensure that this has all of the right information in it, it could be worth looking at some examples from other businesses in your field.
Assessments: You can find regulatory bodies in practically every field in the world, ranging from those who look into compliance, to companies who simply put their badge on work which they like. By understanding areas like the different SOC audit types you business can go through, you can start to build some real evidence for your company. Of course, though, it takes more than just learning, making it worth going as deep as you possibly can.
Testimonials: When you have worked with a customer and made them happy, they will often be more than happy to spread the word about your work. Of course, though, you may need to push them in the right direction to make it happen, and this could mean having to do some extra work, but this will be worth it once you’re able to show new customers what they have said. Like your portfolio, any testimonials you receive should be on your website, making it easy for people to see them before they choose to work with it.
Example Work: Finally, as the last idea on this list, it’s possible that you offer services or products which you can’t add to a portfolio. Whether this is a legal or a logistical issue, the solution is the same; come up with some examples. For instance, if you sell accounting services, you could create a fake company to use as a demonstration of the sort of work which you can do to help.
It’s hard to know how to get people to trust you when you are first starting out in business. This area is still very important to companies, despite times changing, and this is something which you need to be aware of before you start your own venture. Of course, you also need to make sure that you’re able to trust your customers.
